"If economic turbulence has an upside, it may be that it makes people more receptive to positive change." [Source: Robert Half International] This statement couldn't be truer as I find myself looking hard at my current business model. Understanding that the status quo works well in a booming environment when businesses can afford to be cautious; inaction is not the remedy in a down economy. I believe that now is the time to reinvent your business as old business models may no longer apply. Looking ahead, I find myself asking what are companies seeking as they limit their spending. I suggest that the answer can be found in the "value-added" factor that a business provides. I recently advised a client the need to include a "value-added" factor in his proposal to the government. It's the edge that wins a contract. And now, I'm looking inward to pull creativity forward and into motion. I've decided to re-build my business to include a "business-to-government" model. What is my "value-added" factor? My 23 years experience as a Contracting Officer. In January 2010, I will launch my new business venture. In the ensuing months I will wean my current clients for whom I provide administrative support and seek out new clients who need professional consultants to help them grow their government business. Look for announcements in future newsletters as I steer my business in a different direction.